The Real Food

The Real Green Food Co. 470 hectares of crops, four brands (Gvtarra, JA’E, Ayecue, Viter), seven production facilities in La Rioja, Navarra and Cuenca, we employ 750 people, we are present in 60 countries, in 2020 our production plants transformed 24.9 million kilos of vegetables reaching a turnover of 62.1 million euros. However, our ethical and socially responsible values are The Real factor that moves our company. It is on the basis of these premises that we want to stand up against the lies and dangers of ultra-processed foods and contribute to the health and well-being of people. We sum up our philosophy in these five principles:


1. Local supply

At The Real we are committed to the areas where our plants are located and to promoting the rural environment. 80% of our products come from crops in Navarra, La Rioja and Cuenca, where our plants are located.

2. Quality Guaranteed

We meet new challenges to increase the quality standards of our products. We are committed to technology and innovation to simplify processes and ensure the naturalness of our products. The Real wants to have an active role in the changes that are taking place in consumer habits and the food industry

3. Eco-healthy diet

We know that sustainability requires sustainable attitudes. Among them, eating more plant-based foods. Health for the consumer and health for the planet. At Real we contribute to the growth of the protein culture, offering solutions that satisfy the daily nutritional needs of a person with a low caloric intake.

4. Authentic and exciting flavours

We stand up to ‘fake food’ with real values ​​and food. We make healthy, tasty and exciting plant-based products. Much more exciting than the ultra-processed ones. We have more than one hundred products ready for consumption in any situation.

5. Easy to use and accesible

We want to meet the consumer beyond the supermarket’s shelves. Being were they are. Our challenge is to offer products that are adapted to the customer’s schedules and routines. The Real products are easy to prepare and consume. Packaging comes from sustainable materials.


The Real Food datos

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